How To Be A Strategic Ally To Your MS4s – Two Part Series




SKU: 55417 Category:


Part 1

Date: July 16, 2024 | 2:00 PM EST/1:00 PM CST Speaker: Jill Hoffman Credits: 0.1 CEU / 1.0 PDH

Have you ever wondered how to create a grassroots public education and engagement program that brings about real, measurable behavior change? How about creating a program where businesses and partner organizations promote and share your messages about water for you for free? Clear Choices, Clean Water© is a social marketing program focused on how the individual choices we make impact our waterways. The program’s unique strategy to increase awareness about topics such as lawn care, pet waste, native plants, water conservation, and much more has garnered the attention and financial support of dozens of agencies, non-profits, utilities, and municipalities across Indiana and other states. The Clear Choices Program was designed by and for MS4s and directly services MCMs 1 & 2.

This webinar is Part 1 in a 2-part series and will explore the various program elements behind the Clear Choices program’s successes, including the cornerstones of social marketing and social indicator science, as well as key messages and potential barriers to behavior change. Learn how to build an effective outreach campaign through techniques such as: comprehensive program branding, targeted message distribution, staged auto-communications, personalized scientific feedback, creative collateral pieces, and mass social media engagement. This webinar will also showcase how local or state pollution load reduction models can be built into outreach efforts to help participants understand the role they play, and, also, how load-reductions can aggregate to help build community collaboration and meet water quality or conservation goals.

Learning Objectives

Upon completion of this course, participants should be able to:

  • Explain how to meet stormwater permits requirement for public education and involvement
  • Implement a widespread social marketing and behavior change initiative
  • Measure the impact and outcomes of public outreach
  • Use social media and various other media and marketing for environmental messaging
  • Develop partnerships and leverage new funding sources around public outreach

About the Presenter

Jill Hoffman, Executive Director, White River Alliance

Jill Hoffmann is the Executive Director of the White River Alliance – a non-profit, multi-stakeholder organization based in Indianapolis focused on protecting and improving the White River and its 16-county watershed.  She has a Master’s in Environmental Science and a Master’s in Public Affairs from Indiana University, as well as a BS in Biology from the University of Wisconsin.  Jill has split her career between public government service, private consulting, and non-profit management – giving her a wide range of experience on water quality issues.  Her recent work on behalf of the White River Alliance is gaining national recognition as a model for watershed partnerships and programs.

Part 2

Date: July 23, 2024 | 2:00 PM EST/1:00 PM CST Speaker: Scott Minor and Kelly Brown Credits: 0.1 CEU / 1.0 PDH

If you are familiar with the term MS4 (Municipal Separate Storm Sewers), then this webinar is for you! We will take a look at stormwater regulations for MS4s and showcase how you can provide valuable services and outputs that help insure a sincere and lasting relationship with your city partners. We will showcase three programs that are in service with eleven municipalities in central Indiana under the guidance of our regional watershed alliance. Programs include public outreach and education, technical trainings and certifications, and strategic professional-level water monitoring. These programs are helping meet state and federal permit requirements (MCMs 1, 2, 3, 4 and 5), as well as unifying messages and training/certification opportunities across communities. Target audiences for our programs include developers, builders, contractors, homeowner associations, landscape maintenance companies, utilities, municipal leadership, and the general public. These programs ensure that our Alliance is routinely engaged in municipal stormwater, development, and landscape-planning initiatives. The program models (and in some cases the actual program materials) are transferable to any MS4 community.

Join us to learn how to develop programs that raise your organization’s reputation and make you an invaluable resource to your city! This is Part 2 of a 2-part webinar on White River Alliance programs dedicated to meeting MS4 permit requirements.

Learning Objectives

Upon completion of this course, participants should be able to:

  • Explain how to meet stormwater permits requirement for Minimum Control Measures (MCM) 1, 2, 3, 4 and 5
  • How to build partnerships and leverage funding sources across multiple MS4s in a region
  • Develop online technical trainings and certifications programs
  • Use water monitoring program for outreach and education
  • Discuss who to use volunteer citizen scientist to collect professional level water quality data

About the Presenters

Scott Minor, Senior Project Manager, White River Alliance

Scott is a Senior Project Manager with the White River Alliance. He has a Master’s Degree in Landscape Architecture from Ball State University. In addition to working closely with regulated stormwater communities and developing educational content for the award-winning Clear Choices Clean Water program, Scott also produces The Collective Tap podcast.

Kelly Brown, Senior Environmental Coordinator, White River Alliance

Kelly Brown is the White River Alliance’s Senior Environmental Coordinator where she manages the River Assessment Field Team Program and coordinates the development and implementation of the White River Report Card. She has her Masters from Indiana University’s School of Public Environmental Affairs in Environmental Policy and Natural Resource Management and Applied Ecology. Kelly has 11 years of experience working with civic, private, and non-profit organizations to provide program evaluation, ecological and water quality sampling, project management, and community engagement.


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