Developing & Implementing Effective Stormwater Outreach Programs – Quiz

Social Marketing is using social media, like Facebook or Twitter, to educate the public.

Counting the number of brochures or flyers distributed is an accurate and meaningful way to measure the effectiveness of outreach programs.

What is branding?

What is a target audience?

Why should you define a target audience?

Which of the following is not a method that should be used to help determine your target audience?

True or False: Research shows that those under the age of 55 are more likely to change their behavior than those older than 55.

True or False: Stormwater outreach messages should be tested on people working in the stormwater field.

True or False: If borrowing materials from other groups, they do not need to be tested with your target audience, because you can assume that those groups have already tested them.

True or False: It is important to reach your target audience through a variety of methods.

True or False: Thorough planning leads to effective outreach programs.

True or False: Outreach messages should include jargon and technical terms.

True or False: Convening focus groups is one way to determine your target audience.

True or False: We are our target audience.

True or False: Programs should be evaluated to determine effectiveness and revised based on feedback.